Managing Director, Social Impact Marketing Job at Stand Together, Arlington, VA

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  • Stand Together
  • Arlington, VA

Job Description

As Managing Director for Social Impact Marketing, you will lead the development and implementation of marketing strategies that promote social impact initiatives across the Stand Together community. The role requires a visionary leader who can build the capability to craft and implement marketing campaigns that drive measurable social change in alignment with our core principles. The ideal candidate will have a deep understanding of marketing principles and a passion for creating positive social impact, along with demonstrated experience leading teams and building capability.

In this role, you will build and lead the day-to-day operations of the social impact marketing capability, launch and oversee social impact strategies and campaigns that advance top organizational priorities, and lead a team of marketers responsible for the development and execution of related marketing efforts.

Your Responsibilities Include

  • Operate as strategic lead for Stand Together’s Social Impact marketing capability, collaborating with internal partners to drive alignment on core value propositions for key priorities.
  • Build and launch integrated MarComms strategies that promote Stand Together’s top social impact initiatives.
  • Collaborate with internal and external MarComms capabilities to develop and execute actionable and measurable plans/experiments that are optimally resourced to maximize impact.
  • Build, lead, and develop team of marketing professionals responsible for implementing social impact campaigns and projects.
  • Create and manage operational infrastructure that facilitates efficient communications, processes, and workflows.
  • Identify and develop tools and frameworks that build upon key insights and fast-track learning opportunities.
  • Provide actionable analysis of competitive landscape, emerging market trends, and audience behaviors that guides strategic planning and iteration.
  • Oversee budget and compliance measures related to social impact marketing initiatives.
  • Hire and manage external partners/vendors where appropriate.
Knowledge and Skills You Bring to the Organization
  • 12+ years of professional experience in marketing strategy or related fields with proven track record of leading teams and driving transformational results at scale.
  • Inspirational, forward-thinking, self-motivated leader with experience engaging and influencing wide range of stakeholders within complex and matrixed organizational structures.
  • Proven success translating high-level objectives into actionable integrated MarComms plans with measurable goals and KPIs.
  • Experience collaborating with cross-functional teams to support business priorities that ladder to shared vision.
  • Core understanding of today’s social issues/landscape and a passion for driving change in alignment with ST’s vision and principles.
  • Excellent verbal and written communications and interpersonal skills.
  • Strong problem-solving skills and ability to navigate ambiguity to drive results.
  • A highly organized approach that delivers on tight deadlines within a dynamic, fast-paced environment.
  • Experience with agency relations (as a client or agency representative).
  • Strong analytical skills to evaluate effectiveness of marketing efforts and drive improvements based on learnings.
  • Experience in managing budgets and allocating resources effectively.
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